Green, the color of money

Being a San Francisco native, it's pretty much been drilled into my head to be green. Now even more so it has been brought to a level of awareness that is practically second nature. Being in the design field makes it an even more important to have to be environmentally conscious.

Most clients think being green may burn a hole in their pockets. But in the long run, it is actually more cost effective, as so described in Green design can be profitable. The public can’t be convinced that it’s good for the environment or beneficial for health reasons. But designers for clients who themselves have customers, if you speak in terms of dollars, that’s what makes sense (pun intended).